The easiest way to determine whether you can find value in a social media site is just to start using it.Social media is all around us, and it’s only growing. And let’s face it fellas, sometimes we’re stubborn when it comes to all these networks. We like what we like, and it’s not always easy to convince us to expand our horizons, say, to welcome new social networking sites into our busy lives.
In my day job, I work in social media marketing. And because of this, my male friends and colleagues will often ask me not just whether they should use a social network, but, How are guys using it?
Hence, this guy’s guide to social media sites. We chose only the most popular platforms, but there are hundreds, all with different functions, niches and distinguishing traits.
Maybe you’re already using some of the platforms below and you’re looking to get more out of them. Maybe you’re curious about whether it’s right for you.
The most important thing I tell colleagues, friends and family whenever they ask whether they should be using a certain social network is that you should only use it if it enhances your life in some way and provides value. It costs nothing to sign up, and the easiest way to determine whether you can find value in a social media site is just to start using it.
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Who’s using it:
Around 71 percent of U.S. adult internet users are on Facebook, according to a Pew Internet study. That means mothers and fathers now comprise a large segment of Facebook’s population. A recent Statista study shows that half of online adults over the age of 65 are using Facebook. So, mom, dad, grandma and grandpa are all on Facebook. Translation: It’s no longer cool. Not even close. Teens are fleeing for cooler services with vowel-dropping names.
How guys use it:
Guys tend to be lurkers on Facebook, with women sharing 62 percent of the site’s content, according to Social Media Today. And if my personal Facebook feed is any indication, dudes are generally posting about sports, politics and crossfit, in that order.
Should you use it?
Facebook holdouts are becoming rare. And they’re always so damn proud of the fact that they’re not on Facebook. Being active on Facebook doesn’t automatically make you lame (or cool, for that matter). But be aware of what your Facebook usage says about you.
Pro tip:
Yes, your ex girlfriends are using Facebook and frequently updating their statuses. But do not—I repeat, do not—start digging through their profiles. That’s a rabbit hole best avoided.
