Elysium Health, a leader in the burgeoning anti-aging field, has recently started selling an over-the-counter vitamin pill that they claim combats aging. Because the pill is being marketed as a supplement and not a drug, Elysium gets to bypass clinical trials and FDA approval; so to pad their credibility, they’ve recruited Nobel Prize winners and MIT scientists to endorse the pill.
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Elysium’s founders were inspired by research that sought to isolate reservatrol—a natural anti-aging compound found in red wine—and convert it into a medical drug. Their first pill, called Basis, contains the building blocks of nicotinamide adenine dinucleotide, a compound found naturally in the body that elevates enzymes involved in cell metabolism and energy production. A 2013 study published in the scientific journal Cell showed that giving two-year-old mice a boost of NAD caused their tissue to resemble that of six-month-old mice. Basis is an attempt to replicate that process naturally in humans.
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The supplements are available solely through Elysium’s website: $60 for a 30-day supply or $50 per month with an ongoing subscription.
Elysium’s co-founder Eric Marcotulli says the company has some anecdotal evidence that Elysium’s pills make a difference. “For older demographics, we’ve heard really interesting feedback related to levels of energy. It’s very, very useful and restorative,” he says.
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Curated article from:
Technology Review
